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New feature: Editing multiple tags for multiple titles
April 7th, 2009
Our workflow application features a very flexible tagging system; this enables our customers to have a completely open way of describing the programmes and titles they add to their content schedules, and makes it easy to then filter or find titles of a particular kind.
At the beginning, we just saw tagging as a way of filtering the content; we understood that although two titles might have the same release date or availablity window, some titles are more urgent than others. An example would be with ‘new releases’ versus ‘archive content’; the former are always more expensive to acquire rights for and have higher opportunities of revenue on a VOD service than the latter, so as a video service operator you want to make sure you get the ‘new releases’ out of the way first and then focus on the rest of the content. Our tagging system makes it really easy to focus on the important things first.
However, as time goes by, we see tagging used more creatively and for things we didn’t anticipate, like for instance, using tags to mark the titles that require certain advertising clips or others. We love it when this happens; although we might address the advertising problems specifically in the future, it turns out our tagging system provides the flexibility that customer needs right now.
There was a problem with this, however. Until now, although was easy to add tags on a title per title basis, it was a LOT of work if you needed to change tags for multiple titles at once. You needed to go one by one, replacing the tags for each title, which was very inefficient.
To solve this problem, we have introduced a new tag editing feature, which makes updating tags for multipe programmes a breeze. We think this will make the tagging system even more powerful. Check it out in the video below (3 mins long).
We hope you like it!
Originally published by Jorge Gómez.
Filed under Programming